AliExpress Product Title Too Long? Write a Shopify Title Instead
Why AliExpress titles run past 100 characters, why hiding them with CSS does not help, and a four-step way to write a short title, with real examples.
4 min read
AliExpress titles are written for AliExpress search, not for your shoppers. Sellers pack every word a buyer might type into one line: the product, every use case, every room, every phone model. On a Shopify product page that line wraps over three or four rows on a phone, pushes the price below the fold and tells the shopper you copied the listing.
Real titles, real lengths
These are the supplier titles of the six listings in our examples, next to the headline DropAI wrote from each one:
| Supplier title | Length | Rewritten headline | Length |
|---|---|---|---|
| Silicone Shampoo Brush Head Scalp Massage Comb Clean The Scalp Thoroughly Body Massage Brush Bath Brush Salon Hairdressing Tool | 127 | A Silicone Brush for Gentle Scalp Massage | 41 |
| [brand] Portable Neck Fan,Hands Free Bladeless Fan with LED 4 Cooling Plate,Personal Fan 4000mAh Battery USB Rechargeable | 119 | A Hands-Free Neck Fan for Everyday Cooling | 42 |
| Creative Silicone Phone Stand - Flexible Foldable Transformable Desk Tablet Laptop Holder Travel Accessory | 106 | A Flexible Silicone Stand for Phones and Tablets | 48 |
| Universal 360 Rotatable Car Phone Holder Dashboard Stand Auto Grip Bracket Mobile Cell Phone Support Rack | 105 | Dashboard Car Phone Holder That Turns 360° | 42 |
| LED Sunset Projection Lamp USB Mood Light for Bedroom Living Room Photography Wall Decor Birthday Party | 103 | Sunset Projection Lamp With a Warm Red Glow | 43 |
| Rechargeable Stainless Steel Milk Frother 3 Speeds for Latte Cappuccino Espresso Home And Barista Use | 101 | Rechargeable Milk Frother With Three Speeds | 43 |
Every supplier title is over 100 characters. Every rewrite is under 50. Nothing was lost: the extra words moved into the bullet points, the specs table and the FAQ, where shoppers look for them.
Why truncating the title with CSS is the wrong fix
A common answer on the Shopify forums is a snippet that cuts long titles off after a set number of characters in the theme. It makes the page look tidier, but:
- The full title is still there. Google, the shopping feed, the cart, the checkout and the order email all show the original keyword string.
- The cut lands in the wrong place. "Universal 360 Rotatable Car Phone Holder Dashboard Stand Auto…" tells the shopper less than a real six-word title.
- It still reads as copied. The words that survive are the supplier's.
Shopify's product title field accepts up to 255 characters. That is a limit, not a target. For the search result, Shopify gives you a separate page title field: it accepts up to 70 characters and Shopify's help centre suggests keeping it to about 60 so search engines do not shorten it.
Four steps to a short title
1. Find the noun. What would a friend call this thing? "Car phone holder", "milk frother", "neck fan". That is the core of the title.
2. Add the one detail that sets it apart. Pick it from the spec table, not from the supplier's adjectives: "turns 360°", "three speeds", "hands-free". One is enough.
3. Move everything else. Compatibility lists, rooms, occasions and use cases belong in the bullets and the FAQ. "Bedroom, living room, photography, birthday party" becomes one bullet about where people use it.
4. Cut words you cannot stand behind or do not own. "Creative", "upgraded" and "2026 new" say nothing. A manufacturer's brand name at the start of the title is theirs, not yours: leave it out unless you are an authorised seller.
Then check it on your phone. If the title takes more than two lines above the price, shorten it again.
Do the same for the search listing
Your page title for search can be a little more descriptive than the on-page headline, because it has to stand on its own in a list of results. "Dashboard Car Phone Holder with 360° Rotation" works as a page title; it says what it is and the one thing that matters, in under 60 characters.
Let DropAI write the title, and the rest of the page
DropAI does these steps for you from the AliExpress link: a short headline, a separate SEO title and meta description, and the rest of the listing's facts moved into bullets, a specs table and an FAQ. You can edit every word before you export.
Paste a link and see the title it writes. The preview is free and needs no sign-up.